Ways to welcome..

We’ve all heard the saying, “don’t judge a book by its cover.” While that may hold true for people, the reality is that the exterior of a business is always being judged. And that’s not necessarily a bad thing. A well-kept property signals safety, professionalism, and care—qualities every potential customer wants to feel when entering or leaving.

No one wants to navigate overflowing trash or dimly lit walkways. That’s why basics like lighting and receptacles are considered standard. But what about landscaping? Believe it or not, it plays one of the biggest roles in shaping curb appeal and driving revenue.

Whether you manage a business park or operate a resort destination, your landscaping serves as a living business card. Leasing prospects want spaces that mirror their own values and prestige. Overgrown weeds or unkempt grounds can unintentionally communicate disorganization, neglect, or even financial instability. Meanwhile, the property down the road—neatly edged, filled with seasonal color, and framed by healthy trees—might win over that same client from the street view alone.

For hospitality, the message is even sharper. Poor landscaping often suggests low occupancy or an underperforming property, regardless of how spotless the rooms inside may be. Guests notice the grounds first, and impressions form instantly.

As you consider how your property welcomes both people and profit, take a look at your “living signage.” Does it invite you in? Does your landscaping team embody the same pride and professionalism you expect from your in-house staff?

Consistency is key. A welcoming exterior sets the stage for lasting value. You work hard to build your business—let your landscaping reflect that effort and serve as a powerful tool for growth, curb appeal, and long-term success.