Electric Shy
“It’s just not big enough yet.”
“There isn’t enough trial.”
“It’s a gamble.”
“It doesn’t offset in the grand scheme of things.”
These are just a few of the things we hear at Phoenix when we share our experience with electric equipment.
There’s no denying it: the move to electric is a significant shift for any company. The landscaping industry is standing at a crossroads. Familiarity is comfortable—trusted brands, proven tools, predictable outcomes. Reliability matters. Ease matters. And when it comes to electric equipment, hesitation is common. The bite on that electric hook doesn’t come easily.
For manufacturers investing in electric solutions and for companies willing to adopt them, the transition requires trust, patience, and a willingness to challenge the status quo. But that resistance isn’t unique to our industry—it’s human nature. Historically, change has never arrived all at once. From the introduction of electricity itself to the adoption of automobiles, progress has always moved forward one cautious step at a time, feet getting wet before confidence takes hold.
When Phoenix first explored electric equipment, we understood the perceived risk. What we didn’t anticipate was the response from our properties and property management teams. Instead of pushback, we found enthusiasm. A quieter experience for tenants and guests. Increased efficiency. A visible, planet-friendly commitment. Beyond the operational benefits, electric equipment sends a subtle but powerful message—one of intentional decision-making, forward-thinking partnerships, and a focus on long-term impact. From the client’s perspective, there were no compromises—only gains.
Then came the most important question: would our team embrace the change?
Our crews are the best in the industry, many with long careers built around gas-powered tools. Electric was unfamiliar. There were honest hesitations and first impressions voiced. But in true Phoenix fashion, our team gave it a fair shot. What followed surprised us—in the best way. The response was overwhelmingly positive.
Today, electric equipment is second nature. Our teams work in unison with their tools, not against them.
And the impact continues to ripple outward. When clients see a contractor operating electric equipment, it quietly reinforces values they care about—efficiency, intention, and progress. It also sparks curiosity. If an entire property can be maintained with electric equipment, why not a home?
That’s how change spreads. Through example. Through conscious decisions that move an industry forward.
If you’re interested in working with a vendor who views electric not as a gamble, but as a better option, we’d love to talk. We’re always open about our decisions—and we would be honored to be one you can rely on.
